Our Story (and the Big Secret):
Once upon a time (OK, it was 2006), our founder, Thom Quinn, was a productivity and peak performance coach, working with executives, entrepreneurs, and other top professionals. During one of his consulting sessions, a client asked Thom the following two questions:
What is the world’s most powerful productivity secret?
How could I double performance to fulfil my life mission?
Although Thom had a number of good ideas for the client, after the phone call, these two questions lingered in his mind. He wanted to know the definitive answer. So, Thom began a ‘deep dive’ and researched every book and article he could find on goal setting, time management, productivity, and creativity. He spent countless hours going to seminars, watching videos, listening to audio programs on these topics. Finally, he talked about these questions with everyone from scientific experts to Tibetan Buddhist monks.
After spending almost all his free time on these two questions for about seven months, Thom realized that he might be looking for the answer in the wrong places. He took out his journal and during a brainstorming sessions, he re-formulated these earlier questions in a new way:
- How could I double my lifespan so I may live 120 or more years?
- How could I guarantee my health throughout this extended lifespan and avoid chronic conditions like cancer, heart disease, diabetes, and dementia?
- How could I insure my functional age would always remain half of my chronological age?
Eureka! Thom realized that if there was a real-world answer to these three new questions, it would produce the most powerful productivity secret in the world and unlock many additional years for peak performance.
Imagine if you were 70 years old, experiencing optimal health, and looked, felt, and acted like someone who was 35? This would revolution the way you could live your life. But was this possible or practical?
Thom spent another five years researching the scientific literature and wisdom traditions, doing an even deeper dive than before. This time, his focus shifted and he studied within the field
s of physiology, nutrition, sports exercise, and psychology.
Finally, after reviewing the data from hundreds of studies and talking to many experts, he was able to glean a viable answer.
Although both genetics and childhood environment are fixed variables that cannot not be changed, for most people, there indeed existed certain styles of eating, forms of exercise, and personal practices which could be employed to live much longer, become much healthier, and grow functionally younger!
This led Thom to formulate a new way to look at productivity, peak performance, and human potential. The Big Secret is this: a successful life is most likely for those unique individuals that choose to maximize their lifespan, healthspan, and youthspan.
Lifespan: This is the length of time for which a person lives. Some people fear a long life as they are worried about becoming sick, frail, weak, bedridden, and burden on others. Due to these valid concerns, it is clear that longevity, by itself, is not enough.
Healthspan: This is the number of years that a person is free from any serious diseases and possesses good health. If someone’s healthspan is as long (or nearly so) as their lifespan, then even if one lived to 100, they would enjoy excellent health the entire time. Nevertheless, even becoming a very healthy centenarian scares many people since most people at one-hundred seem old. Regardless, one wellness goal that everyone should adopt is to maintain the best possible health for the longest possible time.
Youthspan: This is the period of time that one maintains a specific functional age which is younger than their actually chronological age. For example, a woman who has worked at maintaining her youthspan could look, feel and act like the average young woman of 25 when she is really 40.
While one of the original goals was to find a way so the functional age would always be half the chronological age, this was not possible due to physiological, anatomical, and biological constraints. Nevertheless, Thom discovered that most healthy individuals could achieve a youthspan of 10, 15, or even 20 years younger than their current age with the right type of diet and exercise.
Thom designed a diet plan and wellness program which would allow his private clients to enjoy a longer lifespan, an increased healthspan, and an expanded healthspan. This same system was a simple, fast, and effective weight loss plan as well. Although there are many diet programs that can assist with losing weight, very few are focused on the long term effects on longevity, health, and youth.
Although Thom loves the process of one-on-one coaching as it transforms lives, due to the number of hours within a day, he could only work with 30 to 40 individual during any single week. He wanted to share this information with as many people as possible due to the growing obesity epidemic in America, which impacts millions of people. Thom decided to form a new kind of coaching company, Nutrition Coach. While Nutrition Coach continues to offer the same high quality one-on-one coaching, it also provides group coaching, nutritional training and education, weight loss advice, and home study programs so many more people can learn how to lose weight, get healthy, and grow younger, but also understand the Big Secret as well.
Real Food Philosophy
We believe in an evidence-based approach. All of our diets, weight loss programs, and coaching methodologies are based on current scientific research. As a result, Nutrition Coach recommend an eating style that is centered on whole foods and is plant-based (assuming you are a healthy individual without a medical condition). While our focus is human nutrition, Nutrition Coach often makes suggestions on how people can also accommodate religious, ethical, or ecological concerns while consuming a healthy diet.
Every meal is a choice. In fact, every meal includes a series of choices, including what to eat and how much to consume. Before eating anything, you should considered the following characteristics to decide if it is a good choice.
Is it Whole? Whole foods are those which are unprocessed and unrefined (or minimally processed and refined) before being consumed. The kind of processing matters. From a nutritional point of view, an apple which has just been picked from a tree vs. an apple that has been cut into 8 slices are identical. Conversely, an apple pie does not have the same nutritional value as a whole apple.
Is it Seasonal? Unsurprisingly, foods enjoyed during their regular season are usually the tastiest and freshest. Additionally, foods are at their nutritional peak when consumed shortly after being picked or plucked. Eating a wide variety of seasonal foods also increases the likelihood of the benefits of a wider number of antioxidants and phytonutrients.
Is it Fresh? If the food you are buying is not frozen, look for the freshest possible choices as these, in general, while have the highest amount of phytonutrients and be the most nutritious. Frozen food is often very nutritious as it is often frozen very shortly after being harvest; however, fresh is almost always the most nutritious choice.
Is it Ripe? Many kinds of fruit are picked, shipped, and purchased before they ripen. This is good news as then you can eat most kinds of fruit when they are ripe and have the highest nutritional value.
Is it Young? Recent studies have shown some leafy greens and other vegetables are extremely nutritious or tender when young, such as sprouts, microgreens, and baby spinach. Nevertheless, some vegetables have more phytonutrients and fiber when older. This is just one characteristic to consider.
Is it Raw? Heating can denature some important antioxidants and other phytochemicals, so some foods, especially fruits and leafy greens, should be eaten raw most of the time. However, this is not a universal rule for all foods. For example, if you are going to consume a potato or chicken breast, please cook it properly. Nevertheless, for most leafy greens, fruits, and vegetables are healthiest when uncooked.
Is it Local? Buying local foods not only supports local farmers, it saves energy as it costs less to ship. While the nutritional value is normally not impacted if it is grown locally or not, environmentally conscious individuals will likely want to increase the amount of local food they purchase and consume.
Is it Organic? If you are concerned about the presence of GMOs (Genetically Modified Organisms), hormones, antibiotics, pesticides, and herbicides in your food, the best way to avoid these possible health hazards it to buy organic food. This is a more expensive option. If your budget is tight, do not worry as several studies have shown, in most cases, the nutritional value of most conventionally grown produce is indistinguishable from organic produce. Just make sure you make informed choices and wash conventionally grown fruits, vegetables, and leafy greens to remove pesticide or herbicide residues.
Seven Nutritional Guidelines
If you would like to begin eating healthier, Nutrition Coach recommends the following evidence-based guidelines so you can start your weight loss or wellness journey today:
- Enjoy Real, Whole, Natural Food – A basic rule of thumb is try to eat what your great, great, grandparents would recognize as food. Conversely, eliminate processed foods, junk foods, and fast foods.
- Eat Mostly Plants – Focus on leafy greens, colorful vegetables, and fresh fruits. Try to eat ‘a rainbow’ and emphasis on a wide variety of seasonal, fresh, and raw produce.
- Low Consumption of Animal Products – Consider meat, fish, and other sources of animal protein as a condiment or small side dish. Choose grass-fed, sustainable farmed, or organic options. If you eat fish, which is an excellent sources of Omega-3 fats, select fish which are low in Mercury and are not overharvested.
- Avoid Chemicals – This includes artificial dyes, colors, flavors, and sweeteners, plus additives, preservatives, pesticides, herbicides, hormones, and antibiotics.
- Remove Dairy – Cow’s milk is a superfood for growing a small calf into a large bovine mammal. There really are better ways to get your calcium (such as from Kale or Spinach). A growing body of scientific literature suggesting that milk has negative health effects, such as increased inflammation. Surprisingly, countries that consume less dairy actually have lower incidents of osteoporosis. Calcium is indeed important nutrient but it is best if you get it from non-dairy sources for optimum health.
- Choose Healthy Fats – Fat is an essential part of every cell membrane. Human beings need to consume healthy fat from sources such as nuts, seeds, avocadoes, fish, and other whole foods. Use vegetable oils, butter, or margarine very sparingly, if at all.
- Seek the Highest Quality – Choose the highest quality foods possible, and for the same price, focus on quality vs. quantity. This rule is not just for apples, kale, or salmon, but for all foods. If you elect to eat a bacon cheeseburger, then eat the highest quality bacon cheeseburger possible. This ‘rule’ will not only increase the overall nutritional quality of every meal, but will increase one’s awareness of food chooses.
Next Action Steps
If you would like some more advice on eating healthier, see our blog.
If you would like to check your Body Mass Index to see if you might need to lose some weight, check out our new calculator.
If you need some additional help, consider one of our weight loss programs or one-on-one coaching. Remember, there is no risk to you as all of our programs and coaching come with our ‘no hassle’ satisfaction guarantee.
If you would like to learn more about our founder, click here to ‘meet’ Thom Quinn.