Welcome to Nutrition Coach
Nutrition Coach was founded on the idea that weight loss should be simple, tasty, healthy, and fun.
Or at least enjoyable with the sense of daily accomplishment, much in the way the hard work of climbing a mountain is rewarded by the journey itself.
As a result, it no surprise that the Nutrition Coach community consists of like-minded people who want to lose weight, get fit, have fun, and enjoy a long and meaningful life.
Our Founder, Thom Quinn, realized that there was a major gap between what science knows about growing thinner and fitter and the daily behaviors of most overweight Americans.
He decided that if he could bridge that gap, then he could help transform the lives of thousands of people.
Our current mission at Nutrition Coach is to help ten thousand people achieve their weight loss goals over the next five years.
We hope we can assist you with your weight loss and fitness goals.
The True Food Movement
Nutrition Coach is a world-leader in the True Food Movement.
True Food is real food, whole food, and natural food. True Food is the kind of nourishment that your great grandparents enjoyed every single day.
Most people know that a daily ‘diet’ of double bacon cheeseburgers and chocolate malts would be a literal recipe for disaster; yet, many Americans currently eat very little True Food at each meal. Instead, processed food, junk food, and fast food are the core of the standard American diet.
An open secret for weight loss: a person who enjoys True Food for the majority of their calories drops pounds and inches, fast.
To help the world get back into the mode of enjoying True Food, in May 2019, Nutrition Coach is launching the True Food Challenge, a completely free 21-day program for anyone to break their ‘addiction’ to processed food and eat real, whole, natural, true food.
We know it will be a great jumpstart for anyone who desires to lose weight or improve their overall health, fitness, and wellness.
Why Nutrition Coach?
There are five reasons you should consider Nutrition Coach as your primary wellness & weight loss partner.
1. Our primary goal is to help you achieve permanent weight loss so you can be fit, thin, and happy for the rest of your life.
2. While helping you achieve your ideal shape and size, we focus on your total health and do not employ any shortcuts, quick fixes, odd gadgets, fad methods, or placebos which could sabotage your wellness in the future.
3. We believe that the process of weight loss should be evidence-based and informed by the latest scientific research and peer-reviewed results.
4. Weight loss is both more fun and faster when you have a support team. All of our programs have a weekly group coaching component, so you are supported by coaches, instructors, and fellow peers. If you want an extra boost, we also offer individual coaching, so you enjoy a unique concierge-style experience and a custom-tailored plan with a personal touch.
5. We will give you an education in nutritional excellence and help you build those crucial wellness habits that athletes, celebrities, and the top one percent rely on to look, feel, and be their best. Nutrition Coach is committed to helping you achieve all of your weight loss and fitness goals.
How Does Nutrition Coach Help You Lose Weight?
Nutrition Coach programs are evidence-based and rely heavily from the insights from multiple subfields within biology and psychology.
The biological science which inform our plans and practices are human physiology, nutritional sciences, kinesiology, and exercise sciences. These fields are crucial for designing cutting-edge nutritional programs which are extremely healthy and promote total wellness and rapid weight-loss.
The five psychological subfields that allow for our group and individual coaching to be superior include positive psychology, the client-centered approach, the solution-focused approach, cognitive-behavioral approach, and the mindfulness-based approach. The various techniques allow our coaches to get our clients from point A to point B in the shortest time possible using the Nutrition Coach Methodology.
Instead of just losing ten pounds, how about losing ten years?
No, we do not have a time machine at Nutrition Coach, but we do have the next best thing. While we cannot change your chronological age, we can help you grow younger (meaning aesthetically and functionally).
If looking like you are 45 at age 55 would be something you desire, or if being able to live as if you are 50 at age 70, then Nutrition Coach can help.
By enjoying whole food, plant-based diet, one will not only lose weight, but enjoy a longer youthspan that normally possible.
As a result, Nutrition Coach is leading the Youthspan Revolution so more people can live longer, healthier, more youthful lives for as long as possible.
Sparking the Youthspan Revolution
Imagine if you were 70 years old, experiencing optimal health, and looked, felt, and acted like someone who was 50? This would transform the way you way you live your life!
But is this possible or practical?
Thom Quinn, the founder of Nutrition Coach, wondered this as well, and began a ‘deep dive’ into this topic over ten years ago. During the past decade, he read practically every relevant book and peer-reviewed journal article he could find on the topic.
Thom spent countless hours going to seminars, watching videos, listening to audio programs on these topics. Finally, he talked about these questions with everyone from scientific experts in gerontology to Tibetan Buddhist monks. He looked into the latest scientific research and the ancient ideas within the wisdom traditions.
Thom also reviewing the data from the fields of physiology, nutrition, sports exercise, and psychology. After examining the data from hundreds of studies and talking to many experts, he was able to glean a viable answer.
Although both genetics and childhood environment are fixed variables that cannot not be changed, for most people, there indeed existed certain styles of eating, forms of exercise, and personal practices which could be employed to live much longer, become much healthier, and grow functionally younger!
This led Thom to formulate a new way to look at productivity, peak performance, human potential, and weight loss.
The Big Secret
A successful, productive, and happy life is most likely for those unique individuals that choose to maximize their Lifespan, Healthspan, and Youthspan.
This is the length of time for which a person lives. Some people fear a long life as they are worried about becoming sick, frail, weak, and burden on others. Due to these valid concerns, it is clear that longevity, by itself, is not enough. No one would want to live from 100 to 120 if it meant being bedridden for the entire time.
This is the number of years that a person is free from any serious diseases and possesses good health. If someone’s healthspan is as long (or nearly so) as their lifespan, then even if one lived to 100, they would enjoy excellent health the entire time. Nevertheless, even becoming a very healthy centenarian scares many people since most people at one-hundred seem old. Regardless, one wellness goal that everyone should adopt is to maintain the best possible health for the longest possible time.
This is the period of time that one maintains a specific functional age which is younger than their actually chronological age. For example, if you worked at maintaining your youthspan, could look, feel and act like a 35 year old on your 50th birthday.
Thom hoped his deep dive into Youthspan would have provided a way to effect the functional age so it could be half the chronological age (meaning one could look an act 30 at age 60); however, this is not possible for most people due to physiological, anatomical, and biological constraints.
Nevertheless, Thom discovered that most healthy individuals could achieve a Youthspan of 10, 15, or even 20 years younger than their current age with the right type of habits, diet, and exercises.
The Crucial Test
Thom Quinn begin sharing his insights with his clients and several hired him to help them lose 30, 40, even 50 pounds.
Thom designed a pilot program with a diet plan and wellness program which would allow his private clients to enjoy a longer lifespan, an increased healthspan, and an expanded youthspan, all while losing pounds and inches
This system was a simple, fast, and effective. And is now the core of our all programs.
It worked flawlessly for his first ten clients. Then the next ten. They all achieved the target weight within months. The feedback was tremendous and other people started asking how they could become members of the pilot program.
A New Kind of Weight Loss Company
With the growing obesity epidemic growing in American, which impacts the quality of life for millions of people, Thom decided to take all this information and form a new kind of weight loss company: Nutrition Coach.
Nutrition Coach still does exactly what it was founded to do: help people eat true food, develop the habits the need for permanent weight loss, and allow people to enjoy long, healthy, and youthful lives full of meaning and joy.
Our Six Nutritional Guidelines
If you would like to begin eating better, living longer, and growing younger, Nutrition Coach recommends the following evidence-based guidelines so you can start your weight loss and lifelong wellness journey today:
I. Enjoy Real, Whole, Natural Food
A basic rule of thumb is to eat what your great, great, grandparents would recognize as food. Conversely, eliminate processed foods, junk foods, and fast foods from daily meals.
II. Eat Mostly Plants
Focus on leafy greens, colorful vegetables, and fresh fruits as well as beans, lentils, tubers, whole grains, seeds, and nuts. Try to eat ‘a rainbow’ and a wide selection of seasonal, fresh, frozen, and raw produce. Many of our clients also choose to eat locally-grown or organic food whenever possible, and we support those options as well.
III. Consume Animal Products in Lower Amounts
Consider meat, poultry, game, fish, and other sources of animal protein as the side dish. Choose grass-fed, sustainable farmed, or organic options when possible. If you eat fish, which is an excellent source of Omega-3 fats, select fish which are low in Mercury and are not overharvested. Enjoy eggs and milk in reasonable portions.
IV. Choose Lean & Green Proteins, Good Carbs, and Smart Fats
Many fad diets recommend cutting all of one macronutrient group, like all fats or all carbohydrates. This is a real mistake as optimal human performance requires all the macronutrients in the correct amounts.
If you are worried about bad carbs, then get your good carbs from whole natural plants instead of breads or pastas (and you’ll also get all the fiber you need as well).
Likewise, fat is an essential part of every cell membrane and the building block for important physiological processes. Human beings need to consume smart fats from sources such as nuts, seeds, avocadoes, olives, fish, lean cuts of meat, and other whole foods. If trying to lose weight, use vegetable oils or butter very sparingly, if at all, as these are concentrated sources of calories.
Finally, choose lean cuts of meat and ‘green’ or plant-based sources of protein such as beans, legumes, quinoa, and leafy greens like kale or broccoli.
V. Seek the Highest Quality Food Sources
Choose the highest quality foods possible, and for the same price, focus on quality vs. quantity. This rule is not just for apples, kale, or salmon, but for all foods. If you elect to eat a bacon cheeseburger, then eat the highest quality bacon cheeseburger possible with the healthiest bun, real cheese, best ground beef, etc. This ‘rule’ will not only increase the overall nutritional quality of every meal, but will also enhance one’s awareness of food chooses.
VI. Avoid Additional Non-Food Chemicals
This includes artificial dyes, artificial colors, artificial flavors, and artificial sweeteners, plus additives, preservatives, pesticides, herbicides, hormones, and antibiotics. If you choose to eat real, whole foods and wash all produce before consumption, this is easily done.
Less than 5 percent of people who lose weight by themselves keep it off for more than a few years. Do not let this happen to you.
Instead, engage with Nutrition Coach to lose weight, live longer, and be happier.
If you need some additional help, consider one of our weight loss programs. In fact, our flagship program, the Chocolate Diet, has open enrollment right now.
Alternatively, consider a one-on-one coaching engagement for 2020.
Remember, there is no risk to you as all of our programs and coaching come with our No Hassle 100% satisfaction guarantee.